Industry insiders call the behind the scenes of the ESP's "Ugly." Industry sales people try to steer customers away from sending large lists no matter how many customers they have, due to limitations with email servers being used. Marketing Sherpa provides a list of items customers want from their ESP's and frankly here at Zrinity, we're perplexed by the very simple requests that seem so complicated. It is comforting, though, as we learn the severe limitations of what most would consider our competition.

Of the dozens of requests being made by the ESP customers, we can't see one that we have not already addressed for our customers. Well, good news for us. Take a look and see if anything on their list is something you need, then swing back by here and ask us about how our systems solve the particular needs. The one thing that was left out of this article was an actual examples of the "Ugliness." To Be Continued...