In a recent article by Ken Takahashi, Ken says that pricing based solely on bandwidth without qualifying each and every customer is not the best way to do it. We think he is right! In fact, we, at Zrinity, have been brainstorming on this exact issue in house for a few months. We are ready to act and announce our new Best Practices Pricing (c) for our email server and list management systems. Although we have not worked out the exact pricing schemes, we will begin monitoring our email senders for pricing purposes, not just to provide them with their metrics. Their metrics will affect their pricing going forward.

One example is a customer with no complaints and a very clean IP address with high deliverability over a six month timeframe. This customer will receive maximum discounts on licensing going forward. We do not believe it is feasable to 'punish' customers who are doing poorly, from a sender perspective, but we will provide maximum discounts to customers who qualify as Best Practice Customers.

There are many people who do think that a new provider will solve their deliverability issues and we think that, in some cases, it will help, but in many cases they are their own worst enemy. Best Practices Pricing (c) will be a way to get the customer to engage with the email delivery experts on the team as well as invest some money to properly train their staff and consult with their email marketing managers since the investment will be offset, on some level, by savings in licensing fees.

Watch our blog for more about the new Zrinity Best Practices pricing schemes...

Zpedia - Email marketing definitions and white paper library

                Ken Takahashi, VP, Corporate and International Development, Return Path, Inc.