Zrinity Inc., the leading provider of on-premise solutions for
marketing and transactional email, today announced that the Red Pill
Email Vendor Guide 2011 has identified Zrinity as the highest-ranking
on-premise provider of enterprise-class email marketing solutions, and
number 2 overall among all traditional email service providers.
The 2011 Email Vendor Features and Functions Guide from Red Pill
Email surveyed 28 providers with over 200 questions across 8 top-level
categories including: business offerings, product offerings, data and
segmentation, deliverability and list hygiene, campaign building and
workflow, testing and reporting, third-party integration and training,
and support. Zrinity's premiere in Red Pill’s prestigious annual email
vendor guide is also marked by an elite standing among traditional
outsourced email service providers.
The second annual Email Vendor Features and Functions Guide is
designed to reduce subjectivity by using a binary process and
proprietary algorithms to help marketers identify the vendors that best
match their email marketing requirements and needs. Zrinity said that
they ranked exceptionally well in data integration, data control, data
queries and segmentation, email delivery and hygiene, asset support,
campaign building and workflow support, campaign testing, and training
and support among other categories. Overall, Zrinity was ranked second
out of the 28 email vendors surveyed for the guide.
Zrinity illustrates how they can handle complicated data and systems
integrations and be a mission critical piece of the infrastructure, and
the benefit of unmatched data security. The deliverability services
component of their offering allows them to compete head to head on this
front with the deliverability services of their outsourced ESP peers.
"Zrinity is a great choice for enterprise email marketers who are
seeking to centralize all of their email messaging on a single
platform," said John Caldwell, Principal at Red Pill Email. “Zrinity is
extremely rich in functionality scoring highest in data and
segmentation, asset management, and testing and reporting categories,
and is one of only three Guide participants to offer an On Demand hosted
solution, a licensed software solution, and an appliance solution
consisting of software and hardware ready to be installed at the user’s
location or data center.”
"Zrinity’s inclusion in the Red Pill Email Vendor Features and
Functions Guide clearly validates the traction and acceptance of our
dedicated on-premise approach and the value proposition it provides,"
said Chad Hatch, EVP of Sales. "The strength of our placement among the
elite set of established email service providers speaks volumes to
Zrinity’s momentum in the email marketing space. With data security
becoming the most critical requirement due to outsourced data breaches,
Enterprises can take full control of managing their own data behind the
corporate firewall”.
About Zrinity, Inc.
Zrinity is the leading provider of enterprise level solutions for
marketing and transactional email. Zrinity provides flexible deployment
solutions, both on-premise and hosted models to meet the needs of both
IT and marketing. Zrinity provides proven email delivery, tracking and
campaign management software on high-performance servers that are
optimized for maximum deliverability. Zrinity provides superior data
control, system security, data and content integration capabilities,
Zrinity’s high-performance software solutions provides companies a
powerful and cost-effective alternative to traditional outsourced ESP
solutions and home grown solutions. Headquartered in Orlando, FL,
Zrinity email solutions are used by companies across the globe,
including ATG Stores, Shop At Home, and Comcast Entertainment Group. To
learn more about Zrinity, please visit http://www.zrinity.com
About Red Pill Email
Red Pill Email is a consultancy focused on the technical, tactical,
and analytical aspects of email marketing. Red Pill Email provides
tactical implementation of integrated email and cross-channel messaging
strategies, supporting both agencies and client organizations. Service
offerings from Red Pill Email include analytical services ranging from
basic customer values and attrition to full-blown RFM and CHAID
analysis, in addition to custom dashboards that aggregate reporting data
from multiple sources, and custom middleware to effectively manage
multiple applications from a central point. Visit us at http://redpillemail.com.
