Zrinity, the leading provider of enterprise email software solutions, today announced that it has signed an agreement with Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, to integrate Pivotal Veracity’s award-winning email delivery and design optimization solutions—including its recently launched, patent-pending MailboxIQ technology.

"We are excited to be the only email software and appliance provider to integrate Pivotal Veracity’s new MailboxIQ technology into an on-premise solution," said Scott Ferguson, vice president of sales, Zrinity. "Clients can seamlessly enrich customer data by matching back never-before-had information to their main database—including which email and web browsers customers are using, if they are forwarding the email, and whether they’re opening email on a mobile device or on a social networking site. This provides a significant competitive advantage in an increasingly complex, ‘Web 3.0’ media and communications landscape."

Pivotal Veracity’s MailboxIQ is the first and only technology to track deliverability, reputation and recipient platform-preferences at the customer-level, providing unprecedented insight across mobile, social, search and traditional web and software based email platforms. Zrinity has also integrated Pivotal Veracity’s flagship eDelivery Tracker and its eDesign Optimizer, which ensures that marketers’ code, links and images work, helping them visually preserve branding and messaging integrity through an extensive range of mobile, social, software and webmail screenshots.

“For years in-house mailers have had to rely on second rate email rendering solutions and a couple hundred seed addresses for deliverability tracking,” said Deirdre Baird, president and CEO, Pivotal Veracity. “Zrinity’s integration of MailboxIQ and eDesign Optimizer gives in-house mailers the most sophisticated solutions in the market for optimizing the deliverability, rendering, and relevance of their email campaigns across all platforms. In one swift swoop, Zrinity has put the capabilities and intelligence relied upon by the worlds top ESPs into the hands of the in-house mailer for the first time ever.”

The rapid growth in consumers’ use of mobile devices and social networking sites is transformative for email marketers: According to the Radicati Group, the mobile-phone email market will grow at an average annual rate of 68% over the next four years, totaling more than 1 billion mailboxes by the end of 2013.¹ Meanwhile a Nielsen study published in September showed that, contrary to the research firm's own hypothesis, the most active users of social networking sites also send and receive more email messages than anyone else.²

Zrinity is the leading provider of bleeding-edge enterprise marketing and transactional email solutions enabling companies the ability to centralize all of their email streams onto a single easy-to-use, dedicated, high-performance email marketing and transactional server based solution.

About Zrinity

Zrinity is the leading provider of bleeding-edge enterprise marketing and transactional email solutions, since 1995 we have enabling companies the ability to centralize all of their email streams onto a single easy-to-use, dedicated, high-performance email marketing and transactional server based solution that eclipses ESP functionality at a significant cost savings. Clients like: ATG Stores, Franklin Covey Training and Consulting, Shop At Home, Online Rewards, Jango, Tower Records, Mothernature.com, Avenue Right, and over 500 others use Zrinity email solutions every day.

About Pivotal Veracity

Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company. The company provides a suite of solutions that empower permission-based enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their online communications. Pivotal Veracity’s solutions are offered directly to businesses as well as through a network of more than forty leading email deployment platforms, service providers and agencies worldwide. For more information, visit www.pivotalveracity.com

ATG Stores, a leading home furnishings e-retailer, has chosen Zrinity as their primary email solution to manage their email marketing, transactional email, and email deliverability needs.  Zrinity provides a fully integrated on-premise solution that directly connects to your databases and ecommerce systems, and provides the ultimate in security by residing on a dedicated high performance server behind your firewall.   Zrinity is saving ATG Stores thousands of dollars per year by not having to outsource their email needs to a hosted ESP.

Visit ATG Stores and sign up to receive exclusive email savings, special offers, and home design tips: http://www.atgstores.com/account/subscribe.aspx?subscribeNow=Enter+Email+Address

About ATG Stores

For over ten years, ATG Stores.com has provided customers with the widest selection of home design products and remodeling fixtures available online. With over 3 million products from name brand manufacturers ranging from lighting to plumbing, furniture, hardware, flooring, appliances, décor, children’s products, outdoor living, and more — ATG Stores has become the premier shopping destination for industry professionals and homeowners wanting to build, remodel, and beautify their homes and businesses.  ATG’s mission is to always bring the best selection of home design products to their customers, with the best service, at the lowest prices.  Visit ATGstores.com to learn more.

Zrinity closes out 2009 with a record year of new clients, and moving strong into the new year with the release of a new advanced platform in late January 2010.  Early success in 2010 has already shown signs of being another record year for us.  Zrinity has the ability of running on Linux, Sun Microsystems, and Windows Operating Systems. Zrinity provides the most flexible and fully integrated on-premise email marketing and transactional solution available today.

Zrinity provides the ability of keeping tabs on your competition right from your Zrinity marketing dashboard, access data on over 25,000 companies stretching back to 2003.

Get competitive intelligence by  searching the EDS database right  from the integrated Zrinity UI search widget.  

• View creative from a database of over 17 million email marketing campaigns
• Each email is available as an image for inclusion in reports or to share with colleagues
• Includes subject line, creative, sender and time stamp
• Ability to filter by date or keyword
• Search by domain, keyword or both
  

Zrinity and EDS together will Maximize your email marketing while keeping tabs on your competition.

You Can Quickly:

• Save time researching your competition with one searchable source instead of your own inbox
• Identify your competitors' targeting tactics by viewing their varying content and offer variations
• Find inspiration by easily searching more than 17 million archived email and landing page examples
• Validate your offers against historical trends relative to your competition and your market sector

According to Zrinity owners, Zrinity added many new customers in Q1 2009, which isn’t over, as it did in the entire second half of 2008. Zrinity owners believe that growth will parlay into over four hundred percent (400%) growth in 2009. The underlying theme of Zrinity’s new customers is that “there was always a team of experts conducting research that chose Zrinity, and a vast majority of the firms were Web 2.0 businesses.”

there was always a team of experts conducting research that chose Zrinity, and a vast majority of the firms were Web 2.0 businesses. Zrinity recently announced a more flexible licensing strategy that gives online retailers the ability to save budget dollars while better communicating with existing clients. The licensing suggests a more defensive posture for online retailers whereby they spend more time and resources on existing customers which cost less to keep than gaining new customers. First and foremost online retailers should shore up pre-existing customer relationships using transactional email marketing and up-selling.

Zrinity also released a new licensing model to help medium-sized business access high end email systems that are typically only used by large business in-house. In addition, Zrinity produced a YouTube® video which explains how medium-sized business can grow in this down economy by shifting from paper to electronic methods of invoicing, customer relationship management and more. The newer licensing combined with the more extensive use of transactional email marketing, saves medium-sized business customers millions every year. According to Rob Thrasher, VP Marketing, Zrinity, “Most business owners are not yet aware that 30% of each email sent in the regular course of business, such as invoices, can contain marketing messages. This provides a huge opportunity to up sell, cross sell and more.”

Mother Nature, a New York City based “Natural Products” online retailer, has been working with the Zrinity team as online business consultants and a web-based software system provider since 2000. Oliver Clark, Chief Technology Officer, Mother Nature, recently selected Zrinity as his on-premise email marketing system. Mr. Clark commented that he selected Zrinity because, “I already know I can trust the Zrinity team to deliver on the results promised since we have known the team for over seven years.”

The key functionality provided by the Zrinity system according to Mr. Clark is, “The deliverability metrics. The metrics are very comprehensive and without the metrics provided by the Zrinity system we couldn’t really know how effective we are and if we do have any trouble, at which point in the email delivery process we are having the problem.”

New York, NY (PRWEB) November 2, 2008 — Mother Nature, a New York City based “Natural Products” online retailer, has been working with the Zrinity team as online business consultants and a web-based software system provider since 2000. Oliver Clark, Chief Technology Officer, Mother Nature, recently selected Zrinity as his on-premise email marketing system. Mr. Clark commented that he selected Zrinity because, “I already know I can trust the Zrinity team to deliver on the results promised since we have known the team for over seven years.”

The Jango research team was put together to further explore and conduct a due diligence on the remaining competitors. Mattias Stanghed, Chief Product Officer, Jango.com, was part of the research team at Jango which consisted of the Director of Information Technology, Chief Technology Officer and CEO.

Key decision making criterion included, according to Mr. Stanghed, “Deliverability, ease of integration, flexibility / scalability, a strong team of delivery experts and pricing, which was important, but not the highest concern.”

Rob Thrasher, Marketing Director at Zrinity said, “The pattern is a five step process, which is this: 1) We go against the top competitor in the email industry. [ Read the Full News Article ]

According to Scott Iverson, Vice President at Jacobs Interactive, “We sought an enterprise level email application that would help us manage all our email needs such as unsubscribes, bounces, reporting, reputation and all our email requirements and was priced very competitively. Zrinity filled every single requirement and they built us a long-term strategy that was scalable from a technology as well as a licensing perspective.”

From the news release: “We chose Zrinity to help improve our sender reputation and deliverability, which is a business-critical part of our communication with our customers. Zrinity’s willingness to work with us in reaching our deliverability and business communication goals plus their efforts to create customized solutions was very beneficial in the decision making process. The goal is to increase our ability to generate more highly qualified business leads and increase revenue using the Zrinity email marketing system.”. . . . . . . . . . Read the Full News Release